Gender and Digital platforms:
Beauty Workers In India
Oct 6, 2021 -
Oct 6, 2021
12:00H -
13:25H
Online
12:00 - 13:30 CET / 15:30 - 17:00 IST
Digital Future Society presents the new report "Gendered practices on digital platforms: beauty workers and their customers in India", in this digital event organised in collaboration with Casa Asia. This event will explore the experiences of workers and clients using digital platforms in the beauty sector in India.
Digital labour platforms have become a global phenomenon and one of the most relevant transformations in the world of work over the past decade. Yet, although there is a growing body of knowledge on the platform economy, the literature on sectors with a predominantly female workforce remains limited.
As in other parts of the world, the beauty and wellness industry in India is growing and seeing a rise in e-commerce and digital labour platforms that connect freelance beauty professionals with clients. India is home to one of the world’s fastest-growing markets and is also home to one of the largest digital labour platforms in the region, Urban Company, which offers beauty services as well as a variety of domestic services.
You can download the report here
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